Hort Innovation has partnered with three influential nutritionists and health and food bloggers to help inspire the greater use of and purchase of apples across their wide audience of followers. Working with health and food social ‘influencers’ – people with a high profile who write, talk or otherwise communicate, particularly across social media – extends […]
Apple and pears have a new point of contact with industry R&D with the appointment of Sam Turner as the new Hort Innovation Relationship Manager for Apples and Pears. Sam takes over from Mark Spees – who moves to citrus, tablegrapes, cherries and summerfruit – as the key industry contact with Hort Innovation, which oversees […]
The start of a new season has called for a fresh round of pear sampling to help boost consumer awareness about different varieties and increase sales. Funded by Hort Innovation using the Apple and Pear Marketing Levy, the sampling sessions are now underway at Coles and Woolworths stores nationwide and will continue throughout the month…
A fresh round of 200 pear sampling sessions are underway at Coles and Woolworths stores nationally aimed at further boosting consumer awareness of and purchase of pears, following the success of earlier sampling sessions over summer. A key focus of the sampling program, which is funded by the marketing levy, is educating consumers on pear […]
Bananas! They are nature’s palm sized gift that just keeps on giving. Now, a new Hort Innovation marketing campaign is showing consumers just how bananas are helping Australians to live their best life. Due to launch nationally across all major media platforms this weekend, the new Australian Bananas campaign focuses on healthy living, and the…
Hort Innovation’s Apple and Pear Marketing Manager Olivia Grey presented a marketing levy update for apples and pears at Hort Connections 2018 as part of APAL’s Speed Updating sessions in Brisbane in June. As part of the presentation she recapped the 2017 activity for apples and pears, shared the results of each of the campaigns […]
In the 12 months since Hort Innovation launched its boldest foreign trade initiative to date, the industry has reported record export sales and greater demand for Australian grown produce. Underpinned by more than $40 million in research and development projects, and backed by world-class science and technology, the Taste Australia initiative was developed in response…