Industry experts advise on improving returns for horticultural producers

According to a 2018 KPMG report on agriculture  - on average, only 10 to 30% of the retail price of the product comes back to the farm-gate.  It appears value is not captured proportionally along the value chain; the more connected you are to the consumer of the product, the greater the ability to capture more value. Growers may have the potential to capture more of their value by participating more actively in the value chain beyond their farm gate.

The modules below provide advice from experts on how growers can extract more value.

Module 1 - Introduction

Introduction module and overview of the purpose of these videos. 

Peter Cornish - CEO Fruit Growers Tasmania - Introducing the series of workshops

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Module 2 - Knowing the markets - domestic and export

Tristan Kitchener - Kitchener Partners - Understanding the domestic market

Wayne Prowse - Fresh Intelligence Consulting - Getting export ready

 

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Module 3 - Managing Product Quality

Dr Jenny Eckman - Applied Horticultural Research - Optimal post-harvest management

Christian Patterson - Escavox - Tracking your product quality from farm gate to customer

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Module 4 - Knowing your customer/consumer

Louise Beard - Forward Insights - Understanding your customer

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Module 5 -Telling your story in a way that builds value for the business (Part 1)

Andy Cooley, Rena Chatterjee, Iain White - Story and Brand - Telling your unique story (1)

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Module 6 - Telling your story in a way that builds value for the business (Part 2)

Andy Cooley, Rena Chatterjee, Iain White - Story and Brand - Telling your unique story (2)

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Module 7 - Pitching your message to customers and consumers

Andy Cooley, Rena Chatterjee, Iain White - Story and Brand - Determining the winning pitch

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Module 8 - Your Marketing

BJ Plummer - Asia Expert - Your marketing

Rena Chatterjee - Story and Brand - Marketing

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