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Marketing & Promotion
Asia Fruit Logistica 2025
Fruit Growers Tasmania attended Asia Fruit Logistica 2025 from 3-5 September 2025 in Hong Kong.
Asia Fruit Logistica in the largest fruit and vegetable trade show in Asia, with over 13,000 trade visitors from more than 70 countries worldwide. It is a great opportunity to meet with existing and new overseas buyers, talk to other exporters and see what competitors are doing.
Tasmanian Grown
Tasmanian Grown is a digital showcase of Tasmanian fruit, vegetables and nuts aimed at potential buyers of our produce around the globe.
In 2022, Fruit Growers Tasmania, with industry and government support, successfully launched Tasmanian Grown in Bangkok at Asia Fruit Logistica 2022. The launch was given wide coverage through the fruit journals Fruitnet and Fresh Plaza. The Tasmanian Grown website showcases the fresh food that we grow, and informs consumers when it is available and how they can purchase it. To cut through in a very crowded fresh food marketplace, the showcase and the Tasmanian Grown story identify what is unique about Tasmanian fresh produce.
View the Website View Brochure View Facebook Page
If you are a grower and would like to know more, be added to the export enquire list or would like to be a feature grower on the site, get in contact via kate@fruitgrowerstas.org.au
Promotional Activities
Celebrating Tasmanian Grown Blueberries
We conducted a local social media marketing campaign in conjunction with Hill Street Grocer and IGA Tasmania, to encourage Tasmanians to eat more locally grown blueberries over the summer season and during the back to school period.
We posted a video and prepared stories on some of our dedicated Tasmanian blueberry growers.
From our Island to Yours - Taiwan Campaign
Fruit Growers Tasmania ran its first-ever digital marketing campaign for cherries in Taiwan in January 2022. The campaign promoted the purchasing of cherries for gifts as part of the Lunar New Year celebrations in 2022.
The English versions of the videos for 2022.
Did someone say Tasmanian cherries?
Everyone loves Tasmanian cherries
The English versions of the videos for 2023
