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Marketing & Promotion
Asia Fruit Logistica 2025
Fruit Growers Tasmania is inviting growers to attend Asia Fruit Logistica 2025 with us as part of our booth at the event 3-5 September in Hong Kong. Asia Fruit Logistica in the largest fruit and vegetable trade show in Asia, with over 13,000 trade visitors from more than 70 countries worldwide. It is a great opportunity to meet with existing and new overseas buyers, talk to other exporters and see what competitors are doing.
Fruit Growers Tasmania has a 15m2 booth in the Australia trade pavilion; a similar arrangement to 2024. Last year we had 4 growers attended with us, they all received a number of trade enquiries and established new trade relationships. If you would like to attend with us, we can support you with the following:
- Assistance in the preparation of an application for market visit funding through Accelerating Trade Grant Program.
- Day passes for up to two people representing the business each day of Asia Fruit Logistica 2025
- Opportunities to link at the event with Austrade posts across Asia
- Display of your marketing materials including:
- video content
- brochures and business cards
- packaging and image of your logo
- Inclusion in the press releases and media interviews that Fruit Growers Tasmania arranges.
Fruit Growers Tasmania does require a contribution to the stand of AUS$1,000 (+GST). Costs such as accommodation and airfares will need to be arranged and paid for by the individual growers. If you are interested in finding out more please email kate@fruitgrowerstas.org.au.
Tasmanian Grown
Tasmanian Grown is a digital showcase of Tasmanian fruit, vegetables and nuts aimed at potential buyers of our produce around the globe.
In 2022, Fruit Growers Tasmania, with industry and government support, successfully launched Tasmanian Grown in Bangkok at Asia Fruit Logistica 2022. The launch was given wide coverage through the fruit journals Fruitnet and Fresh Plaza.
The Tasmanian Grown website showcases the fresh food that we grow, and informs consumers when it is available and how they can purchase it. To cut through in a very crowded fresh food marketplace, the showcase and the Tasmanian Grown story identify what is unique about Tasmanian fresh produce.
View the Website View Brochure View Facebook Page
If you are a grower and would like to know more, be added to the export enquire list or would like to be a feature grower on the site, get in contact via kate@fruitgrowerstas.org.au
Promotional Activities
Celebrating Tasmanian Grown Blueberries
We conducted a local social media marketing campaign in conjunction with Hill Street Grocer and IGA Tasmania, to encourage Tasmanians to eat more locally grown blueberries over the summer season and during the back to school period.
We posted a video and prepared stories on some of our dedicated Tasmanian blueberry growers.
From our Island to Yours - Taiwan Campaign
Fruit Growers Tasmania ran its first-ever digital marketing campaign for cherries in Taiwan in January 2022. The campaign promoted the purchasing of cherries for gifts as part of the Lunar New Year celebrations in 2022.
The English versions of the videos for 2022.
Did someone say Tasmanian cherries?
Everyone loves Tasmanian cherries
The English versions of the videos for 2023
